Your graphics have a crispness that speaks to me – they are sharp and memorable. I can’t get enough of the logo—love it. I think that the diamond shape of the logo adds a new look that could be used to represent the next evolution of the product—-such as a new version of the software. I’m most impressed with your booklet, the creative deliverables (the way you used various display methods) and the creativity that you brought to the project. Your ideas are relevant and well thought out.